LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact ...

LinkedIn has launched new tools and insights to help B2B marketers reach and engage with buying groups and innovate with ...

LinkedIn has launched First Impression Ads, a full-screen, vertical video format designed for single-day campaigns, ahead of ...

LinkedIn’s move is based on research showing that 77% of B2B marketers in India consider the first day of a campaign as ...

Linkedin has launched a number of new advertising tools aimed at B2B marketers.The platform is introducing ‘First Impression ...

Last year, the IAB Tech Lab announced its new “Ad Format Hero” initiative to standardize emerging CTV ad formats.

LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr ...

The news comes after a series of LinkedIn video-related announcements ... that video will help them accelerate advertising ROI more than any other format. With BrandLink, advertisers can target ...

On video promotions specifically, LinkedIn says that in-stream Video Ads are seeing 2x the average video completion rate. Clearly, there’s potential there, and LinkedIn has outlined some new ...

Most U.S. households are exposed to ads through streaming video platforms, and many streamers are buying things through ...

LinkedIn has expanded its wire program ... publishers that are part of the BrandLink pilot have found success with the ad format. In-stream video ads against publisher content have seen, on ...

The platform has introduced first impression ads, reserved ads, and expanded capabilities for CTV Ads to help B2B marketers ...