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Barbie, Mattel and OpenAI

Barbie's about to get a brain — and it's powered by OpenAI

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Reuters on MSN · 18h

Barbie-maker Mattel teams up with OpenAI, eyes first AI-powered product this year

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday. The company,

Barbie-Maker Mattel To Use ChatGPT To Design New Toys

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel characters.

4hon MSN

Would you buy your child a ChatGPT‑powered Barbie? I’m queasy at the prospect of a real‑life Small Soldiers scenario

Mattel is partnering with OpenAI to build AI‑powered toys, which might lead to some amazing fun, but also sounds like the ...

KITV 4 Island News5h

Tech Talk: why it’s scary knowing Mattel is collab-ing with OpenAI

Davey D and Lina Girl discuss the hottest trends in technology from gaming to life-saving devices to apps that make you ...

1don MSN

Mattel Inks Deal With OpenAI For Fan Experiences

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

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