A decision by Jeep to enlist actor Harrison Ford for a Super Bowl commercial was a last-minute gambit that almost didn't suceeed

S tellantis brands have a history of strong Super Bowl commercial showings, such as one of its absolute best, the "Imported From Detroit" ad featuring Eminem. While it didn't quit

"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his ad for Jeep. "It's a soft sell"Harrison Ford has long forged his own path, both in life and as an American big-screen legend for nearly six decades.