Syrn’s branding leans into the saucy side, however, with one tagline referring to the brand as being “from the heart, brains and boobs of Sydney Sweeney” and product names like the “String You Along Thong” and the “Hot Line Garter Belt.”

KIM Kardashian looks stunning in a matching black lace bra and thong set in sultry new snaps to promote her brand SKIMS. The pictures come as the business owner, 45, is facing some competition,