A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...

Prime Video’s ad tier now reaches more than 315 million monthly viewers globally, Amazon revealed on Tuesday during its annual unBoxed event. The figure, which is up from 200 million previously ...

Amazon Prime Video’s average ad-supported monthly viewers jumped 58% over the past year and a half to 315 million, according to the company. In April 2024, Amazon said it had an average monthly ...

Amazon (NASDAQ: AMZN) is best known for its sprawling e-commerce empire, dominant cloud infrastructure business, and its ever-growing Prime membership base. But quietly sitting inside this flywheel is ...

A federal judge dismissed a class-action lawsuit filed against Amazon by disgruntled customers who alleged the company had deceived and cheated them by introducing ads into Prime Video unless they ...

Federal judge dismisses class-action lawsuit over Amazon’s ad-supported Prime Video tier. Court rules Amazon acted within its rights under existing user agreements. Plaintiffs barred from refiling ...

A judge has dismissed a proposed class-action lawsuit over ads on Amazon Prime Video. Subscribers claimed the move violated consumer protection laws and breached contracts. The court ruled Amazon’s ad ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

WPP OpenDoor — Amazon’s dedicated WPP unit — decided that if algorithms know what we want to watch, they might as well know how we feel before telling us what to watch. The result? Last month, it ...