Apple clarified on Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.

Apple has affirmed its Siri privacy policies following a lawsuit settlement that revived rumors that the voice assistant was spying on users. "Apple has never used Siri data to build marketing profiles,

Apple claims it is "committed to protecting user data" and that "privacy is a foundational part" of its processes. In a statement released on 8 January 2025, titled "Our longstanding privacy commitment with Siri," they commented on the allegations.