Sydney Sweeney Launches SYRN
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In an interview with Elle, Ms. Sweeney explained that Syrn was created to address such nagging issues as “annoying” bra straps and “cutting bands.” Her goal, she told the magazine, is to build a brand that “understands women instead of talking at them.”
Sydney Sweeney just stripped down to promote her new lingerie brand, Syrn. In a video posted to the company's website, the Euphoria star modeled a lacy black bra and underwear set as she scrawled a lipstick message across a mirror.
Sydney Sweeney might be in trouble with the law after yet another ad campaign gone wrong. Months after the actor sparked backlash for her controversial American Eagle campaign, she swapped out her jeans for lingerie to embark on promoting another clothing line.