Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad campaign, which focuses on the company’s new line of denim products, is centered around the tagline “Sydney Sweeney has great jeans" — and people have a lot to say about the slogan's messaging.

The advertisement, the choice of Sweeney as the sole face in it and the internet’s reaction reflect an unbridled cultural shift toward whiteness, conservatism and capitalist exploitation. Sweeney is both a symptom and a participant.