Sydney Sweeney announced her lingerie brand, SYRN, after receiving backlash for filming a commercial at the Hollywood Sign, which the Hollywood Chamber of Commerce states she was "not authorized" to do.

In an interview with Elle, Ms. Sweeney explained that Syrn was created to address such nagging issues as “annoying” bra straps and “cutting bands.” Her goal, she told the magazine, is to build a brand that “understands women instead of talking at them.”

Seductress, romantic, playful and comfy energy are no stranger to the annual issue.

Syrn’s branding leans into the saucy side, however, with one tagline referring to the brand as being “from the heart, brains and boobs of Sydney Sweeney” and product names like the “String You Along Thong” and the “Hot Line Garter Belt.”

Whenever someone asks me how to tell the difference between erotica and pornography, I reply with the hoary but wise old joke: erotica is what you do with a feather, pornography involves the whole chicken.