Sydney Sweeney Launches SYRN
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Syrn’s branding leans into the saucy side, however, with one tagline referring to the brand as being “from the heart, brains and boobs of Sydney Sweeney” and product names like the “String You Along Thong” and the “Hot Line Garter Belt.”
In an interview with Elle, Ms. Sweeney explained that Syrn was created to address such nagging issues as “annoying” bra straps and “cutting bands.” Her goal, she told the magazine, is to build a brand that “understands women instead of talking at them.”