A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

No car ever received — or likely will ever get again — the introduction that the Edsel did. Henry Ford II was determined to make the Edsel a pillar of the company, and his marketing team used every ...

Startup Colossal Biosciences has edited the DNA of a gray wolf to produce what it says is a de-extincted animal. Does that make it a true dire wolf? Dozens of federal employees tell WIRED the ...

And now a page from our “Sunday Morning” Almanac: September 4th, 1957, 59 years ago today ... the day Americans got their first look at a brand new car. Named for Henry Ford’s son, who had died years ...

Ford introduces the Edsel brand on Sept. 4, 1957 -- fittingly called “E Day.” The Blue Oval had grand plans for the brand, which was named after Edsel Ford, Henry Ford’s son and the father of longtime ...

Ford’s plans for a new line of cars named in honor of Henry Ford’s son Edsel were announced in February 1957. Edsel was to be a second Ford Motor Co. brand to win customers away from General Motors’ ...

Each day, Benzinga takes a look back at a notable market-related moment that occurred on this date. What Happened? On this day in 1957, Ford Motor Company (NYSE:F) unveiled the Edsel. Where The Market ...

The folks at Bring A Trailer found something really interesting on Ebay this week: a 1957 Ford Fairlane 500 Skyliner onto which someone added a 1958 Edsel doghouse, base 1957 Ford Fairlane side trim, ...

In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...