AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company's plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...

AI “art” advocates often feel like a guy who’s trying to move into your apartment without actually telling you; with multi-billion-dollar support from on high, the techno-enthusiasts’ playbook focuses ...

AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...