ENGLEWOOD CLIFFS, N.J., May 5, 2021 /PRNewswire/ — Introducing The New Axe Effect. The #1 men’s fragrance brand in the world, is refreshing the dating game with a new :60 global ad spot (“The Walk“) ...

Unilever's Axe thinks Gen Z could use a little more confidence. It's introducing "The New Axe Effect," a campaign that shows just how far young men have come in their attitudes about fragrance.

If you’re single and lonely, grab Axe--for the “Axe Effect” is real! Kinda. You know the commercials: A guy sprays a ton of Axe deodorant over his body and women then stick to him like white on rice.

This probably isn’t what the commercials meant when they boast of "the Axe effect.” A school bus carrying 30 children from Florida's Manatee County School District was evacuated on Monday after an ...

Axe is targeting Gen Z vaccine laggards with a campaign that suggests they could fall behind in the resurging dating scene without an inoculation against COVID-19. The concept was inspired in part by ...