In marketing, it’s become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) What is ...

Is it just us or do movie, book and play titles often follow the same exact format? The Constant Gardener. The Great Gatsby. The Big Lebowski. Article, Adjective, Noun. In this Ask Me One More final ...

It’s a billboard custom-tailored to grammar buffs. “Every day we help people get back to their everyday,” proclaims the ad for Keck Medical Center of USC. In that single sentence, the copy writer does ...

Labeling groups of people can dehumanize them in the mind of the person doing the labeling. Labeling is an epidemic in our present culture on all sides of the political spectrum. However, as the above ...

Before 2006, I never gave much thought to nominalizations — noun forms like “beauty” and “the scheduling” that at heart are really adjectives like “beautiful” or verbs like “to schedule.” I was ...

University of Melbourne provides funding as a founding partner of The Conversation AU. Adjectives have always been out there, mobs of them pressing on the outside walls, their faces against the ...