The point of an advertisement is to sell a product; that’s how it’s always been. But how companies choose to capture ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Ah, the 1980s! A decade of neon colors, big hair, and some seriously memorable commercials that made us laugh, cry, and ...

It’s not every day that Health and Human Services Secretary Robert F. Kennedy Jr. and Independent Senators Bernie Sanders and Angus King would agree on, well, anything. But when it comes to the ...

PORTSMOUTH, N.H.—With a greater number of lower-cost ad-supported programming sources available, TV viewers’ resistance to ads continues to wane, according to a new report from Hub Research. Hub’s ...

Triumphant music plays as cancer patients go camping, do some gardening, and watch fireworks in ads for Opdivo+Yervoy, a combination of immunotherapies to treat metastatic melanoma and lung cancer.

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

A better ad experience leads to a greater likelihood to accept ads to save on subscription costs, according to Hub. Over the ...

Marketing has evolved quite a bit over the past few decades. Hardly anyone opens magazines or newspapers anymore; today, it’s ...