More than just plastic bricks, the new Mattel and Hot Wheels Brick Shop sets also include metal pieces, extra accessories, and a matching die-cast. Lego and Mattel have enjoyed each other’s company in the toy space for decades. The former was founded in ...

If ever there were a fairly earned monopoly, it's the one Lego has over all other brick-based building toys. In fact, even the name 'Lego' has earned Kleenex status; it generally refers now to all toys made of interconnecting bricks, not just the famous ...

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart Tags, which are 2x2 tiles that house digital IDs telling nearby Lego Smart Bricks and Minifigures how to behave.