To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

Alongside its main logo promoting the forthcoming iPad event, Apple's homepage is rotating through half a dozen variants. CEO Tim Cook has also shown off an animated video of the logos and transitions ...

The new mnemonic accompanies an equally delightful new opening bumper for Apple TV shows, featuring a fun and colourful animated take on the Apple logo. Indeed, between this and the striking new Apple ...

The next big release from Apple is upon us. We can expect to see four new iPhones, two, or possibly three, new Apple Watches and perhaps AirPods fourth-generation go on sale next month. Before the ...

Apple TV has introduced a new startup sound and animation created by musician Finneas, positioning it as a competitor to Netflix's iconic "tudum." The new jingle has sparked a significant debate on ...

WondLa, Apple’s animated adventure trilogy, returns on November 26 for a final run of six episodes. Watch the trailer below.

On Tuesday, Apple made another announcement about Apple TV. On X, the company posted a new title card, the branding you see just before a show starts on a streaming service. It has a new logo ...