Apple has been attempting to lure in fans of baseball and soccer with its free MLB and MLS games on Apple TV 4K. Now, it’s allowing you to watch four of them at once, and giving you more control ...

Apple TV+ is a streaming service that gives subscribers the ability to watch movies, shows and live sports. Unlike some other streaming services, Apple TV+ regularly adds original content each ...

Sports fans are currently faced with the inevitable transition of live games on traditional television to watching those same ...

The study released this week contradicts first- and third-party data from Nielsen and other measurement sources.

The World Series exclusively on streaming? The industry experts The Athletic's Richard Deitsch spoke with think it's ...

Apple Enters Sports Arena With Major League Baseball Streaming Deal. The tech giant's Apple TV+ will carry games on Friday nights — once a labor lockout ends and the 2022 season starts.

Those games will be exclusive to Apple TV+, which means they won’t be carried by regional sports channels or other traditional TV networks. On its own, Apple’s Friday Night Baseball deal will ...

CUPERTINO, Calif. (AP) — After taking its first dip into sports streaming last year, Apple is now immersing itself. The tech giant kicked off a 10-year partnership with Major League Soccer on ...

Apple TV+ hasn’t yet been used to stream live events of this scale, so it remains to be seen how the streaming quality and performance will compare to regular TV.

The Apple TV app already lets you subscribe to other streaming services and watch sports. Now, a new report says the company could combine it with buying and renting movies.

Even if Apple continues to lay the groundwork to enter the sports streaming world, ESPN and NBC have nothing to overly stress over. The sports media world has been buzzing with speculation that Apple ...