Will Ferrell has shared his thoughts about Asda’s Elf-inspired Christmas advert – and admits it finally helped him get paid what he deserved. The TV spot sees Ferrell’s character Buddy from the 2003 ...

The campaign, dubbed ‘Christmas made Better’, moves away from conventional retailer activity by depicting the many individual moments that make up the festive period rather than focusing solely on ...

Asda has launched its new Christmas campaign featuring a familiar festive character, the Grinch, as the retailer says it can convert "even the biggest Christmas cynic with its outstanding product ...

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As we turn our backs on October and Halloween, many retailers are beginning to launch their new Christmas adverts ready for the festive season. This year Asda is among the first of the major ...

Asda has begun selling unsold ad units programmatically across three of its major websites in the first step towards launching a private ad exchange which will put it in prime position to compete with ...

Asda's Christmas 2012 ad campaign has been cleared by the UK advertising watchdog after viewers complained that it was sexist and offensive. The advert, aired on television as well as widely online, ...

It's still only early November, but Christmas adverts are already coming thick and fast. While they feature the usual sprinkle of festive cheer, experts say this year’s ads have also been tapping into ...

The application, pictured above, has been created by Carlton Active, which has produced similar interactive commercials for brands such as Audi and Unilever. Options on the interactive service include ...

Tesco has won its latest spat at the UK’s Advertising Standards Authority (ASA) with rival retailer Asda. Tesco, the UK’s largest grocer, has challenged a national press ad headed “The big Asda ...