Adani Wilmar has launched a new TV commercial spotlighting the ease and convenience that Fortune Chakki Fresh Atta brings to the lives of families, thus reinforcing the brand’s message of ‘Roti Ki ...

Adani Wilmar has launched a new TV commercial (TVC) spotlighting the exceptional ease and convenience that Fortune Chakki Fresh Atta brings to the lives of families, thus reinforcing the brand’s ...

New Delhi: GRM Overseas (GRM), an FMCG company, has released a new campaign “Better Half Ki Better Choice,” for its 10X Classic Chakki Fresh Atta, featuring the company’s recently appointed brand ...

KARACHI, May 30: The Sindh government and chakki flour owners have reached agreement to provide chakki atta to consumers at Rs25 per kg from Saturday. Till Friday, it was available at Rs30-32 per kg ...

Fortune Foods, for its Chakki Fresh Atta, wanted to move away from a functional commodity to an emotionally relevant brand. While Ogilvy India conceptualised the commercial ‘roti ki mehnat’, Social ...

The packaged atta segment comprises established brands like Aashirvaad, Fortune, Pillsbury at present. After spending years turning kids into geniuses, Parle G has decided to go a step further. Parle ...

KARACHI, Jan 21: Chakki atta continues to remain a rare commodity in markets and with retailers. Those who have stocks and fear arrest are charging Rs24-25 per kilogram. However, retailers having no ...