AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

At the start of May last year Microsoft announced a new feature for the augmented reality headset, HoloLens 2. Prior to the upgrade the headset was experiencing issues of moving environments confusing ...

Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Most carmakers are trying to use AR images and ...

Way back in October 2020, GM Authority reported about the possibility of the Cadillac Lyriq featuring an augmented reality head-up display. Now, the second generation of the Envisics-developed ...

Kia Motors America has added augmented reality technology to its digital assistant for Facebook Messenger. The automaker introduced its newly enhanced digital assistant at Facebook's annual F8 ...

(Our Auto Expert) – BMW M unveils a groundbreaking driving experience that pushes the boundaries of innovation – BMW M Mixed Reality. Going beyond traditional virtual reality, BMW M – formerly BMW ...

CAROLINA BEACH, NC (WWAY) — Robin Cowie is the Founder and CEO behind Skillmaker.ai. The Carolina Beach-based company is using virtual and augmented reality to train auto technicians. Cowie’s Career ...