Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

To view an enhanced version of this graphic, please visit: https://images.newsfilecorp.com/files/8814/141399_dccb3016c46e196d_001full.jpg The AR Showroom uses Apple ...

LEVAR, a leading provider of augmented reality (AR) and 3D “view in your space” technologies, and the Lighting Showroom Association (LSA), have announced the launch of their partnership platform to ...

Tata Motors’ Land Rover has unveiled augmented reality (AR) technology ahead of the launch of the Discovery Sport, the Freelander replacement, bridging the gap between the announcement and vehicles ...

CHICAGO and SAVANNAH, Ga., Nov. 30, 2022 /PRNewswire/ -- Today, LEVAR, a leading provider of Augmented Reality (AR) and 3D "View in your space" technologies, and the Lighting Showroom Association (LSA ...

To enable readers to actually interact via their Apple iOS devices, the car manufacturer has launched phase one of its ‘VW SG’ Apple iOS app to activate the augmented reality component of the print ad ...

Vince Kilian, Marxent product development lead, uses a virtual reality headset. Virtual and augmented reality are being integrated into the shopping experience at many retailers, such as Macy's. >> ...

Las Vegas — It's not science fiction anymore. Car owners may soon have their vehicles serviced with the help of augmented reality, and they may explore a virtual world while charging their electric ...

When Barry McGeough was hired as Wolverine Worldwide’s global vice president of innovation in March of 2020, little did anyone know that the world would go into a global shutdown. Trade shows were ...

The MR application called V-Showroom, which GM worked on with Dentsu Aegis Network’s agencies Isobar and Carat, merges real and virtual worlds to produce new environments and visualisations in ...