The 21st summer Australian Lamb campaign has been released, tackling Australia’s 11th position in The World’s Happiest ...

The 2026 Australian lamb campaign sets out to prove “just how uniquely Aussie our version of happiness really is".

Before Christmas, I was in a room with senior leaders from a broad mix of Australian agencies. The conversation drifted to a ...

It also features Aussie icons, including Bob Hawke, Agro, the Australia II yacht, Don Bradman and Steve Irwin in a magical ...

Meat and Livestock Australia (MLA) has released its 2026 Australian Lamb campaign, which endeavours to reclaim the nation’s ...

The ad’s 4.6 stars sits in the ‘strong’ range, which encompasses 5.9 per cent of ads in System1’s database of over 100,000 ...

Australia has fallen from the Top 10 Happiest Countries for the first time ever – sparking Australian Lamb to launch an ...

Meat & Livestock Australia (MLA) has unveiled its annual Summer Lamb Campaign via Droga5, celebrating lamb as the dish that ...

Lamb wasn’t a luxury food in many Australian households when I was growing up. In the cost-of-living crisis, some families ...

The latest instalment of Meat and Livestock Australia’s iconic lamb ad tackles the news that Australia has slipped to 11th on ...

The people from True Aussie Lamb are really making things fun by coming up with the Winter Wonderlamb Voting Sweepstakes. The contest, which runs until December 15, lets the masses cast votes on ...