In 1962, Avis was in search of a new advertising campaign. Since its inception, the car rental company had trailed behind the market leader, Hertz. So the ad agency Doyle Dane Bernbach decided to ...

Avis was founded in 1946 by Warren E. Avis, who came up with the idea of basing car rental agencies in airports (rather than ...

Avis Rent A Car is launching a new ad campaign that features customers complimenting employees who have exemplified Avis' 'We try harder' customer service philosophy. In an ongoing series of new ads, ...

In the 1960s, Avis Rent A Car took a big chance by launching its "We Try Harder" advertising campaign. It was a risky move, because the campaign was built around an acknowledgement Hertz Car Rental ...

The work gives the breakthrough strapline of the mid-1960s new meaning for 2014 and beyond and sees Avis ‘Unlock the World’ as it communicates the message that Avis isn’t just in the business of ...