New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, ...

Axe is reviving classic fragrances and winking at the marketing that made it famous.

As Cracker Barrel recently learned, moving away from what consumers want can turn a brand bland — unless that's what a brand's fans are clamoring for. Which is the case for a new rebrand by Axe, the ...

ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--AXE®, the No. 1 men's fragrance brand globally*, introduces AXE® White Label – a refined product line developed with complex fragrances, leading innovation and ...

A new collaboration between superstar producer Metro Boomin and rising Hip-Hop royalty Coi Leray dropped today in connection to a new campaign from the AXE brand. Metro Boomin and Coi Leray dropped ...

What does it take to rebuild cultural relevance for a brand that once had nearly one in two guys in America using it? In this episode of The Speed of Culture podcast, Dolores Assalini, head of Axe US ...

Unilever?s Axe brand is positioning itself as a fixture in men?s grooming habits with a series of 15-second videos offering quick styling tips, borrowing a page from the playbook for beauty brands ...

Comedian Pete Davidson is taking over Axe’s Instagram for a Reddit-style “Axe Me Anything” session. The Unilever-owned brand hopes Davidson, a perpetual underdog known for dating some of the hottest ...

The deodorant wars between powerhouse consumer product players Procter & Gamble and Unilever are heating up, with Unilever claiming to have taken a lead with its Axe brand. The company launched Axe ...

As the iPhone and App Store become increasingly popular, it's no wonder product brands are keen to splash their name across it. But as it becomes difficult for applications and games to get themselves ...