BMW's own Heart of Joy control unit will debut in upcoming Neue Klasse EVs It consolidates multiple separate control units into a single, integrated one Promised benefits include quicker and more ...

BMW ran into one big problem on the road to developing EVs: It didn't have a car that was fast or powerful enough to really test its new vehicle dynamics computer. To really test the new computer it ...

BMW brought the new iX3 to Las Vegas to show off its innovative technology for the first time. The Neue Klasse model will feature the AI-powered BMW Intelligent Personal Assistant, along with Alexa+ ...

“The Heart of Joy enables us to take driving pleasure not just to the next level, but another one beyond that,” according to BMW’s development boss, Frank Weber. For the first time, BMW’s new ECU ...

In the early ’60s, a struggling BMW needed a clean break from its dowdy, outdated luxury models and slow-selling economy cars and motorcycles. That’s when the Quandt family invested in the brand, ...