A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...

Alpina’s 60-plus-year history has been intertwined with BMW since its founding in 1965 by the late Burkard Bovensiepen, a BMW ...

Now that Alpina sits fully within the BMW Group, the brand is entering a new chapter, one that appears to lean heavily into flagship luxury. The focus is moving toward high-end interpretations of the ...

Last week, the covers came off the Vision BMW Alpina, an 8 Series-like concept that previews the design direction and Bentley ...