Add Yahoo as a preferred source to see more of our stories on Google. The BMW logo on the Bavarian flag. The BMW logo is one of the best car logos, and certainly one of the most recognised. But it's ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

Add Yahoo as a preferred source to see more of our stories on Google. It might be ones of the best car logos of all time, but it seems people can't decide what they're actually looking at when it ...

The comments section might be set ablaze but, believe it or not, the Daily News Autos is here to tell you that the iconic BMW logo does not represent a stylized airplane propeller. That’s right BMW ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re also wrong. Luckily ...

For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

Evan Williams is an automotive journalist and mechanical engineering technologist with more than a decade of experience in the industry. He has written for the Toronto Star and AutoTrader Canada and ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The Christian Science Church, and we’ve always been transparent about that. The Church publishes the Monitor ...

A subtle update gives BMW’s roundel a satin black finish and slimmer letters, first seen on the Neue Klasse iX3. BMW hosted a change at the beginning of this decade when it unveiled a flat, ...

BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy aesthetic ...