United Biscuits is increasing its investment behind the recently relaunched BN brand in the UK. A spokesperson for the company told just-food BN had originally been available in the UK and France.
United Biscuits plans to invest EUR4m (US$5.4m) in an attempt to revitalise sales of its BN biscuit brand in France in 2009. UB said the investment will focus on two “significant innovation projects” ...
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