With a global audience enjoying the start of the MLB World Tour: Seoul Series, New Balance has made a splashy announcement. On Monday evening, New Balance and Los Angeles Dodgers designated hitter ...

Shohei Ohtani is running up the score on the MLB offseason. The two-way Japanese superstar initially stole headlines in December after signing a record-breaking 10-year, $700 million contract to play ...

Since signing a sneaker deal with New Balance during my college career at Stanford, Cameron Brink has been a major part of the brand's future in women's basketball and lifestyle sneakers. The WNBA ...

With MLB Opening Day right around the corner (eight days but who’s counting…) Shohei Ohtani and New Balance have unveiled their signature logo. The only player in MLB history to receive multiple ...

As the Los Angeles Dodgers were on the verge of beginning the 2024 season by playing in the Seoul Series, New Balance unveiled the official Shohei Ohtani logo with a marketing campaign that highlights ...

So many of the top athletes in the world have their own brand, which is represented by their own logo. MLB superstar Shohei Ohtani joined that club today when he unveiled his logo in a partnership ...

New Balance is trying to compete with Nike. But one mistake is driving the company down — its clunky, outdated logo. "They seriously need to redesign the logo in order to show the world what their ...