The secret to your brilliant hue is hiding in a bottle When it comes to picking out a shampoo, have you ever considered that the color of the shampoo might be important? Turns out it is. We've broken ...

If you have color-treated hair (hi, yes, me), you know that you only have a handful of weeks before your color—blonde or brunette—starts to pick up some unwanted brassy or warm tones. It’s normal.

For brunettes with highlights, blue shampoo should be a non-negotiable for keeping your color fresh and brass-free for months. Purple shampoo is a blonde’s best friend. The violet formulas work to ...

Whether caused by oxidation during the coloring process or as a result of days spent under the sun's rays, brassy and orange undertones have a way of taking over brunette hair, sometimes just weeks ...

Blondes (of the unnatural variety) have long been using purple shampoo as a secret weapon to keep their colour looking fresh. The colour technology is a go-to for blondes who want to keep their ...

10 Best Shampoos for Color-Treated Hair, According to Pro Hairstylists© Original image by Jenifer Calle testing Olaplex No. 4P Blonde Enhancer Toning Shampoo 10 Best Shampoos for Color-Treated Hair, ...

Anyone who has ever colored their hair has likely heard about toner before. But what is hair toner, exactly? Not to be confused with the stuff you swipe on your face, hair toner is an essential part ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Okay, so it’s safe to assume we all have the same existential questions, yes? What is the meaning of ...