Carlsberg and Uefa have unveiled ‘Fare Game’ to give something back to football fanatic taxi drivers who often miss out on major sporting events because they are on the clock. To honor them, much to ...

As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition ‘Miracle Can’ to mark the 20th anniversary of the ‘Miracle of 2005’ football match. The game is often hailed as the ...

Carlsberg is seeing “increasingly positive feedback” from its customers about the advantages of combining its beer with ...

Jessica Spence is used to watching American and western Europeans’ “eyes light up” when she talks to them about China’s digital ecosystem, including the ways customers engage with brands through ...

Before every major World Cup or European Championship tournament, there are always new TV commercials released (especially in England) that are irreverent and try to tap into the heightened awareness ...

Carlsberg beer in Belgium decided to play a fun prank in a movie theater. They set up 148 unfriendly-looking bikers (tattoos! leather! biceps!) to fill the seats so there were only two spots left.

Carlsberg has reported that strong volume growth in the three months to 30 September 2025 continues to be driven by its £3.3b Britvic acquisition, which completed in January.

Carlsberg Marston’s Brewing Company (CMBC) and Stonegate Group have announced a new ten-year commercial and business partnership to start in spring 2024. This expansion of CMBC’s logistics network ...

Britvic has accepted a £3.3bn takeover offer from Danish drinks giant Carlsberg in the latest example of a listed firm being bought by an overseas suitor. Carlsberg said it would pay a total of 1,315p ...

Carlsberg has become the latest FMCG manufacturer to highlight that the challenging consumer environment is impacting demand for its brands after reporting a decline in underlying volumes. As a result ...