The cereal choices available to children are more nutritious than they were a few years ago. However, a Yale University study says the least nutritious cereals are the ones that run the most ...

One of the top sources of added sugar in children's diets is in their breakfast cereal. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12 ...

From quirky monsters to space explorers, these long-lost cereal mascots once ruled Saturday mornings before fading into ...

A recent National Advertising Division (“NAD”) decision serves as a reminder that comparative taste preference claims can quickly sour without methodologically sound substantiation. Taste-testers (and ...

A new study in the American Journal of Preventive Medicine found that just nine children's cereal brands advertised directly to kids dominated purchases by families with kids: Cocoa Puffs, Frosted ...