Most chain restaurants are brands unto themselves. But at the Cereality cereal bar and cafe, the Lucky Charms are the products it sells and patrons' emotional ties to the breakfast staple. Cereality's ...

(CNN) -- For many who walk into Cereality, it is hard not to feel like a kid. At the quick-serve restaurant that serves customers only cereal or food made from cereal, there are TV screens that show ...

As a child, Richard Goldstucker’s mother never, ever let him eat sweet cereals. No Cap’n Crunch. No Frosted Flakes. Don’t even think about Lucky Charms, young man, I don’t care if they are magically ...

Inside Penn's Cereality, first-year graduate student Erica Chapman orders a quick dinner fix: a mixture of Life cereal, fresh bananas, almonds and honey, dubbed a "Life Experience." The concept of a ...

SANTA CRUZ — Laila Valdez Fields is so sure her quirky new cereal cafe will be a hit, she bet the house on it. Literally. A real estate agent, she persuaded her husband, a chiropractor, to sell their ...

I saw one in Newark airport. The prices were insane, but I couldn't tell if that was because it was in an airport, or because they were going for the "premium" market, or both. In any case, they were ...