CINCINNATI--(BUSINESS WIRE)--Charmin has been secretly testing a big innovation for their Ultra Soft rolls. Some lucky consumers have even gotten it in-store through a secret test. But now, for the ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

CINCINNATI – Procter & Gamble announced Monday a breakthrough in technology that will change the shape of toilet paper in its Charmin Ultra Soft rolls. The redesign involves replacing the traditional ...

Charmin has unveiled its newest product: A toilet paper roll that stretches as tall as the Washington Monument. Now available nationwide online and in store, the Forever Roll, gives consumers "a ...

One toilet paper company thinks it's solving a problem that apparently many have complained about. Charmin is rolling out a change in its toilet paper rolls. The Proctor & Gamble brand is introducing ...

(CNN) - Charmin is rolling out a change in its toilet paper rolls. The brand is introducing Ultra Soft rolls with scalloped edges nationwide this month. The perforations between the squares are ...

If you are tired of the feeling of dread when a bathroom emergency strikes and your toilet roll is nearing its end, fear not. Charmin has released a Forever Roll that is designed to last consumers one ...

It’s the first time in a century that the brand has changed the shape of its tissue. Charmin had been secretly letting customers test the new rolls. The company says the top customer complaint over ...