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Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

When Ben Leonard started his former e-commerce business Beast Gear, he was frustrated by the quality of the jump ropes he used in his workout. Leonard—an ecologist by profession—began tinkering with ...

A successful e-commerce business demands a strong concept, authoritative branding, secure payments, multi-channel selling, optimized fulfillment, and data-driven marketing. Starting an e-commerce ...