Coca-Cola Co. confirmed Tuesday it is joining the prebiotic soda space with a new brand called Simply Pop.

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop.

Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over the last two decades, the popularity of prebiotic sodas has skyrocketed, as consumers look for a healthier option.