Over the past few years, I’ve noticed it a steep incline in the number of hair brands that predominantly created products for straight hair turn their hand to curly hair launches. It then always goes ...

Color Wow founder and chief executive officer Gail Federici is setting her sights on a new hair type. The brand is debuting its first collection targeting curls. Dubbed Curl Wow, it includes five ...

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"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." When it comes to science-backed, innovative haircare, Color Wow reigns. The brand has some major hits ...

Calling all curly haired queens that want shine and hydration! Color Wow Dream Coat for curly hair is finally back in stock. Get it while you still can! "I’ve tried a ton of products for my curly hair ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." After rounding up honest reviews and before-and-after photos from each of the editors who tested, it’s ...

Color Wow continues to pop up on social feeds thanks to its impressive hair transformations. With more than 40 years of experience in the haircare industry, the brand’s founder, Gail Federici, has ...