Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

On Thursday, Comcast announced it’s licensing its first-party data to VideoAmp. New types of inventory have become more widely available, but measurement hasn’t kept up, said Claudio Marcus, VP of ...

Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution When you purchase through links on ...

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The new offering, unveiled at Cannes Lions, will be fully operational starting in October. By Georg Szalai Global Business Editor Comcast‘s NBCUniversal has unveiled a strategic expansion of its ...

NEW YORK--(BUSINESS WIRE)--Today, Comcast Advertising announced the release of its annual Comcast Advertising Report, revealing data-based insights into how viewers are viewing, buyers are buying, and ...

The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects and prove campaign effectiveness When you purchase through links on our site, ...

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...

to remove barriers and give advertisers access to premium TV audiences. NEW YORK--(BUSINESS WIRE)-- Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative ...

Bringing Credit and Debit Card Transaction Data to Comcast's Outcomes+, Enabling Advertisers to Identify Untapped Households and Prove Real-World Campaign Impact Comcast Advertising, the advertising ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...