NEW YORK--(BUSINESS WIRE)--Today, Comcast Advertising released a report titled, Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content. This new global report analyzes ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

On Thursday, Comcast announced it’s licensing its first-party data to VideoAmp. New types of inventory have become more widely available, but measurement hasn’t kept up, said Claudio Marcus, VP of ...

Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution When you purchase through links on ...

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...

Bringing Credit and Debit Card Transaction Data to Comcast's Outcomes+, Enabling Advertisers to Identify Untapped Households and Prove Real-World Campaign Impact Comcast Advertising, the advertising ...

The new offering, unveiled at Cannes Lions, will be fully operational starting in October. By Georg Szalai Global Business Editor Comcast‘s NBCUniversal has unveiled a strategic expansion of its ...

The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects and prove campaign effectiveness When you purchase through links on our site, ...

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It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...