New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

Vaire’s chip, known as Ice River, was tested in August 2025, and used about 30% less energy than a standard processor performing the same task, according to a report by ScienceNews. Ice River tackles ...

Media are invited to watch NASA researchers drop test a jet fuselage cross-section with 10 crash dummies on board Thursday, June 29, at Langley’s historic gantry facility in Hampton, Virginia. Media ...

Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.