Digital advertisers are facing a looming crisis — the phasing out of third-party cookies. Publishers would be well advised to help them prepare, emphasizing contextual advertising and first-party data ...
Physicist and copywriter David Neevel hates cream. That sweet, creamy filling between Oreo cookies is nothing more than an obstacle to pure chocolaty goodness. Actually, Neevel's primary goal was ...
UPDATE: February 6, 2024: A Google spokesperson provided the following comment to Marketing Dive after this story’s publication: “We always welcome input from the industry, however, IAB Tech Lab’s ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback