Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

At the new ad agency Ability Machine in Nashville, creatives have access to a full suite of tools ranging from podcasting and photography studios to lighting equipment and design software. They also ...

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year. Geico, one of the nation’s largest auto insurers, has launched a review to ...

The use of generative artificial intelligence in advertising has been a subject of huge controversy. Many creatives are hostile towards the use of AI in art, contending that AI models are trained on ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Spotify is stepping up its pitch to advertisers with the launch of a new internal creative agency. The ...

Ganapathy Viswanathan, Communication Consultant & Author, examines why AI demands a rethink of agency remuneration, with ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...

From an end-to-end creative solution to tools for affiliates and creators, Meta says its new features allow “every marketer ...

Across digital commerce and performance marketing, the pace of content production has accelerated. Brands today are expected to maintain a steady flow of product imagery, advertising creatives, and ...