The idea of a custom run product - a manufacturer creating a special item for a retailer not sold in its catalog - is nothing new. Custom toy train products have existed for more than 100 years.

Ridemakerz LLC has some big names betting on it. The retailer, whose stores allow customers to create their own remote-control cars, is backed by a Payless ShoeSource Inc. heir and Build-A-Bear ...

Less than two years after it was completed, the Dodge Deora became a legendary custom, an official Crysler concept, an AMT plastic scale-model kit, and one of the very first Hot Wheels die-cast toy ...

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