Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

New Census Bureau data shows the U.S. median age rose from 39.2 to 39.4 in 2025, and the gap between men and women at older ...

The EEOC has proposed ending a civil-rights-era program collecting demographic information from private companies.

After the summer of 2020, many organizations and institutions in the US began to reckon with systemic racism. For some, the protests against violent and biased policing brought new awareness to the ...

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

Demographics, for a moment in the 1970s and ’80s, had an A.I.-like applied business and strategic buzz factor. “Demographics is destiny” emerged as a system of beliefs, and as a relatively young ...

Demographic information about members and conference attendees can help professional societies in STEM to better direct resources for recruitment and retention of underrepresented groups. A new survey ...