Calendars come in all sorts of forms, from the purely functional apps on our smartphones to the propped-up desktop ones that are mostly just a means of delivering a new Far Side joke every day. The ...

Celina Burnett, partner at WPP agency Ohal, and the latest ExchangeWire columnist, explains how a holistic approach to measurement is crucial to bringing analytics to the heart of marketing. Marketers ...

So we have website audience sizing — “the ratings” — but we also have campaign audience tracking, viewability, brand safety, fraud prevention, attribution, ad effectiveness: all different types of ...