While mainstream media channels were earlier considered the primary destination by brands for digital marketing of inspiration, consideration, and conversion, that is no longer true today. With ...

Growing businesses need to play the long game if they want to compete successfully in today’s uncertain economy. Developing a strong and consistent digital media presence, with a pulse on the trends ...

primary education, friendship, childhood, technology and people concept - group of happy elementary school students with smartphones and backpacks sitting on bench outdoors This story was originally ...

Retail media networks (RMNs) let brands reach shoppers directly through retailer's digital platforms. RMNs offer scale, insights, and built-in trust with both brands and consumers. DoorDash Ads and ...

Retail media is the fastest growing media channel globally, according to Group M’s This Year Next Year report. Group M defined retail media as “any advertising revenue for retailers” and found it is ...

Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $100bn ...

Global consumer media usage, including digital and traditional media channels, increased 2.4 per cent in 2024 to an average of 57.2 hours per week, following a sharp deceleration in time spent with ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

Effective marketers know the "trinity" of a good media strategy is effectively communicating your story across the intersection of three distinct media channels: owned media, paid media and earned ...

Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent research by PQ Media. This increase was largely due ...