CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV ...
NEW YORK, April 28, 2025 /PRNewswire/ -- A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV ...
NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.
NEW YORK, July 15, 2025 /PRNewswire/ -- Video's transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB's "2025 Digital Video Ad ...
Powered by sports and other live streaming events, digital video has overtaken linear TV as the dominant media buy heading into this upfront season. That's the top line of an Interactive Advertising ...
Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, has shared new insights on Facebook marketing strategies for 2025, ...
A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...
Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in ...
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