The season of lights and sparkle is here, so are the barrage of light-hearted, feel-good campaigns by brands looking to connect with consumers during this time of the year. As life and businesses ...

It’s Diwali, and brands are not letting their creative fireworks fly. From Swiggy’s ‘meme-verse’, Titan’s sentimental ‘A Promise of Time’ to L’Oréal’s ‘Mujh Mein Hai Diwali’ and Tanishq Singapore’s ...

Every Diwali, Indian advertising strikes a familiar note, emotional homecomings, reunited families, the teary-eyed warmth that has long defined festive storytelling. But over the past few seasons, the ...

Jindal Stainless has launched a festive digital campaign titled More Than Just Change, featuring a film that traces a coin’s journey across moments of faith and togetherness. Centred on the company’s ...

Ad Nut barely had time to stash away its sunscreen and start stashing acorns for the impending winter when, lo and behold, holiday-themed ads started hitting with gusto. And ‘buy’ the way, the pun on ...

INDORE: AS THE FESTIVAL OF LIGHTS APPROACHES: KASTA Pipes celebrates the deeper essence of Diwali — the triumph of togetherness over challenges — with its heartfelt new campaign, “Strength in ...

New Delhi: Pepperfry has launched its latest Diwali campaign, “This Diwali, Bring Home the Comfort You Felt”, inviting customers to experience the comfort of its furniture in-store before taking it ...

Diwali is the most important festival of the year in India — and for Hindus in particular. It is celebrated across faiths by more than a billion people in the world’s most populous nation and the ...