The season of lights and sparkle is here, so are the barrage of light-hearted, feel-good campaigns by brands looking to connect with consumers during this time of the year. As life and businesses ...
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Fireworks and lights, but no creative spark. Brand campaigns continue to play safe on Diwali
It’s Diwali, and brands are not letting their creative fireworks fly. From Swiggy’s ‘meme-verse’, Titan’s sentimental ‘A Promise of Time’ to L’Oréal’s ‘Mujh Mein Hai Diwali’ and Tanishq Singapore’s ...
Jindal Stainless has launched a festive digital campaign titled More Than Just Change, featuring a film that traces a coin’s journey across moments of faith and togetherness. Centred on the company’s ...
Every Diwali, Indian advertising strikes a familiar note, emotional homecomings, reunited families, the teary-eyed warmth that has long defined festive storytelling. But over the past few seasons, the ...
Ad Nut barely had time to stash away its sunscreen and start stashing acorns for the impending winter when, lo and behold, holiday-themed ads started hitting with gusto. And ‘buy’ the way, the pun on ...
e4m caught up with marketers and industry heads to understand how they identify meaningful metrics versus festive noise, and ...
New Delhi: Pepperfry has launched its latest Diwali campaign, “This Diwali, Bring Home the Comfort You Felt”, inviting customers to experience the comfort of its furniture in-store before taking it ...
INDORE: AS THE FESTIVAL OF LIGHTS APPROACHES: KASTA Pipes celebrates the deeper essence of Diwali — the triumph of togetherness over challenges — with its heartfelt new campaign, “Strength in ...
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